This isn't just about a neck tie with little Angel Moroni figures on it, or an R-rated movie with all the naughty bits erased. We're talking about the tendency among Latter-day Saints to sniff out a catchy trend in the mainstream and then adjust some minor aspect of it to include a token reference to something recognizable to Mormons, then selling it as an entirely new product.
Friday, January 2, 2009
Adapting Popular Things In A "Mormon" Version
The most egregious example here might originate with the wildly successful board game Settlers of Catan. This pastime features a very uniquely-shaped board with detailed elements of role-playing strategy involved. Some enterprising individual took this concept, changed the name "Catan" to "Zarahemla" (a location in the Book of Mormon), and now succesfully markets it as a seperate game.
Mormons have become the Japan of the pop culture world. Just about anything that enters American consciousness will quickly find itself tweaked, rebranded, and sold at a 15% mark up at Deseret Book.
Everybody putting decals on their car windows showing off where they're from? Well, we'll show them: our mini vans will sport doppleganger decals with creepy "RULDS2?" logos! "Livestrong" rubber bracelets making it big? Rest assured: vaguely Mormon knock-offs followed by the truckload. Harry Potter got you envious for a parallel series with LDS tones? Don't worry, it's been done.
At least this fad won't get desperate and start producing stuff like a Mormon-themed Where's Waldo? Oh, wait...
Coming soon to a church book store near you...iBoM, Hannah Utah, and Church Basketball for Wii Sports (license pending).